Editorial design for Pickawood’s first brand magazine.

Pickawood is a furniture brand based in Hamburg. Its visual identity was already well defined when it decided to publish a first magazine to speak with customers more directly. The existing identity became the base for a voice specific to the magazine. That voice keeps the tone and several forms of the main visual identity, adapted to the rhythm of an editorial format. Clean layouts and a clear sequence of stories balance product information with lifestyle content.