Persona Studio is an independent graphic design studio founded in Berlin in 2023 by Sebastián Garbrecht, with more than 15 years of experience working across Bogotá, Buenos Aires and Berlin, with magazines, publishers, agencies and design studios.

The practice works across visual identity, editorial design, websites and printed matter, combining conceptual thinking with careful visual execution. Each project is approached according to its specific needs, scale and context, moving between analogue and digital formats.

The studio collaborates with cultural institutions, publishers, architecture practices and businesses. It also works with Brandigans, a specialist network for B2B tech companies, contributing design and brand strategy across their client projects.

Selected clients and collaborators include Haus der Kulturen der Welt, Floating University, Universidad Torcuato Di Tella, Studio Yukiko, State Design Studio, PLOT Magazin, Modem Studio, Flatpage Publishing and Brandigans.

Persona Studio is an independent graphic design studio founded in Berlin in 2023 by Sebastián Garbrecht, with more than 15 years of experience working across Bogotá, Buenos Aires and Berlin, with magazines, publishers, agencies and design studios.

The practice works across visual identity, editorial design, websites and printed matter, combining conceptual thinking with careful visual execution. Each project is approached according to its specific needs, scale and context, moving between analogue and digital formats.

The studio collaborates with cultural institutions, publishers, architecture practices and businesses. It also works with Brandigans, a specialist network for B2B tech companies, contributing design and brand strategy across their client projects.

Selected clients and collaborators include Haus der Kulturen der Welt, Floating University, Universidad Torcuato Di Tella, Studio Yukiko, State Design Studio, PLOT Magazin, Modem Studio, Flatpage Publishing and Brandigans.