An adaptable, architecture-inspired identity bringing clarity and distinction to the gallery.

The architecture gallery needed a clear and distinctive identity within the Faculty of Architecture of Manitoba, Canada, visible enough to be recognized while fitting the academic context. The goal was a system that could adapt across formats and evolve throughout the year, balancing a contemporary visual language with the gallery’s informative and educational program.

A modular system was created from the architectural floor plan, framed within the larger university context, providing clarity and consistency across the website, catalogues, postcards, and posters. What began as a visual system has grown into an ongoing collaboration that continues to develop with the gallery’s program.