Architecture 2 Gallery is the exhibition space of the Faculty of Architecture at the University of Manitoba, presenting student and faculty work throughout the year. Located in a 1965 building by Smith Carter Searle Associates, the gallery is one of the few design-focused exhibition spaces in Canada. It needed an identity flexible enough to sustain a changing exhibition program across formats and over time.

The gallery exists as a contained space within a larger faculty building, physically and institutionally. That condition of containment became the conceptual starting point for the identity, developed from the architectural floor plan as a graphic framework. The system allows posters, postcards and web materials to adapt across a shifting exhibition calendar while maintaining coherence. A year later the collaboration extended to the annual catalogue, a foldable booklet and poster produced in A2 format for the 2024–25 program.