1. Getting to Know
Each project starts with a conversation. You share your work, goals, and context. This information defines the direction of the design.
2. Visual Direction & Mood
Before moving into concrete elements, we establish a visual orientation. Through words, images, and references, we determine the atmosphere and create a shared visual framework.
3. Design and Refinement
Concepts are translated into color, typography, and layout systems. Decisions are functional and intentional, supporting clarity and communication.
4. Working Together
The process is iterative. Work is reviewed, feedback is integrated, and adjustments are made until the solution is solid and coherent.
