Pickawood, a Hamburg-based brand known for tailored furniture, wanted to communicate with their customers in a closer and more engaging way. The visual identity was already well defined, and the challenge was to translate it into an editorial format that felt alive, inviting and functional, while keeping the brand’s clarity.

The first issue of the Pickawood magazine was developed by extending the existing identity with subtle editorial cues. Clean layouts, structured storytelling and a balance between product information and lifestyle content gave the publication a fresh and contemporary presence. The result is a brand magazine that showcases furniture and creates a more approachable connection with its readers.